Big brands vying for men's luxury business luggage business

Men's suitcase is a huge potential market, in recent years, the major luggage brands have launched the Men's exclusive luxury suitcase for business people. The Samsonite brands such as first-line brand is to spend a lot of thoughts to create both stylish and practical bag.

At the airport, this scenario is common: people dressed in business suits and stylish glossy travel shoes, but the hands of mentioning is the simple movement of packages, or dilapidated suitcase. Porsche Design Group chief executive Juergen Gessler on personal experiences: "We have to travel often, but not so much macho, high-end design, high-performance travel products to choose. This is a potential and huge market. "　　

Now is the time for professionals to launch some luxury suitcase.

According to retail analysts Mintel say, only in the UK, bag and luggage market value is about 368 million pounds, but also took the opportunity to carry a small handbag there is still have room. Make Believe advertising manager of Simon Aboud said: "The functional and fashionable hard to find a balance between, at least not strange. For a long time, I rely on the Japanese brand Porter and practical package, not bling. Any package are no match for strong plastic bags. The best is the Cape Town duty-free shops. "

Luxury suitcase

There are must be better than the plastic bag. Furla's chief executive officer Paolo Fontanelli said: "According to tradition, men are selected purely practical, only a few people are buying high-end products. Most people are buying rod ugly box." Furla launched the first men's line, including the leather suitcase, travel bag and shopping bag (prices ranging from RMB2500 to RMB3600). Fontanelli also said: "Men demand functionality. They want to quickly find their own things. But they are fashionable demands of the increasingly high expectations of their profession with a number of match masculine thing." 　　

Porsche Design launched travel system luggage

Philippe Leboeuf, general manager of Claridge's view, an elegant package for the overall shape is very important. He said: "For most men, in the pack, they have certain plans and pressures. Just need a suitable package, exterior also looks better."

In recent years, suitcase market primarily by the new global professional Samsonite and Bric's domination. Now designer ready for small bags into fashionable elements. Porsche Design launched travel system, RMB2750 onwards), Victorinox introduced Swisswerks (from the Swiss Army knife manufacturers, RMB650 onwards), Dunhill also launched new series (RMB5500 onwards), with ultra-light, waterproof, anti-wear properties, using carbon fiber printed leather (usually used in luxury cars dashboard). Porsche Juergen Gessler said that this was to make men "set off with a different feeling."

Jaeger the head design Stuart Stockdale admitted: "A man who is hard to find exquisitely nice bag." Sometimes, a good package, but no strap. A strap, and no cubicles. To this end, Jaeger LeCoultre decided to produce the first line of men's bags, including suitcase, cabin section (RMB3990 onwards).