Luxury second-hand goods become Antique in Auction

In order to consolidate its own "luxury" nature by luxury goods , and constantly raise their social status,it can be described as rack their brain . Recently also play with cross-border "ganging up" artists, architects , this time around has torn a big hole in the auction, placed himself beside the hundreds of millions of paintings to raise their social status.

Christie's auction house official web page GUCCI activities

eBay second-hand goods become Antique Auction

Do you wanted to buy the limited edition GUCCI 10 years ago ? Go to eBay is the choice! Asking price, bargain and deal. Within 20 minutes, the transaction is completed. See this scene, GUCCI have no taste in heart: obviously with aperture of the "luxury"goods, but was lost in the secondary MP3, cottage iPhone pile trafficking, and most importantly, they have no take one penny in all transactions. Is there a way to both enhance brand image and also make money in the transaction? The answer is auction.

This month, after opening the London auction house web page of Christie's (the world's one of the two major auction houses, another is Sotheby) official website, GUCCI impressively at the head of LOGO. Entitled "Christie's presents - GUCCI collector" project claim that any of the hands of GUCCI bag can be go to Christie's for professional assessment, pricing, issued certification and the opportunity to auction for profit.

This mode of "kill two birds with one stone," with the ingenious - First of all, the bag that remove from the second-hand electronic products and put in the paintings and antiques, next to the brand value must rise; again come to carry out an assessment of people, almost all of them are the people that GUCCI want to win over the middle and upper customers,when find that they also found a purse payments.

The same as the luxury leader's old rival LV resigned later, almost at the same time towards another big auction houses Sotheby's door. With "charity auction" name, board something presentable and acceptable.

Luxury brand "to encroach on" the auction house for 10 years

In fact, early in the last century, luxury brands have clear understanding of the auction house on the luxury goods industry with huge influence. In 1999,LVMH Group that belong to LV, which is tried to buy Sotheby's , but the acquisition fails, turn to win the London auction house Phillips, and Geneva, De Purui and Luxembourg auction house , the merger is "Phillips, De Purui & Luxembourg auction house", to become the world's third largest auction house. But shortly the LV was out of the auction just because the operators of gloomy frustration .

Hermes bag in the auction site

Compared to LV many setbacks encountered, GUCCI obviously much luckier, their own boss President Francois Pinault-Printemps Redoute is also the Christie's auction house owner. The same under one roof, something happens to discussion and cooperation naturally smooth and relaxed.