Gucci is sharing some holiday season magic with the African children with its annual Gucci Campaign to Benefit UNICEF. 2009 marks the fifth year anniversary of this campaign.
This year, Gucci has teamed up with Michael Roberts, acclaimed author and illustrator of the popular book, Snowman in Paradise, published in 2004. For the benefit of Gucci’s campaign to help African children, Roberts has written a sequel aptly titled Snowman in Africa.
The book will be sold exclusively at Gucci boutiques and Gucci.com for USD25 each. For this initiative, 100% of all proceeds will go to UNICEF.
In addition to the book, Gucci’s Creative Director, Frida Giannini has also designed a series of accessories and gift cards inspired by Roberts’ whimsical illustrations. Two unique designs are featured on medium sized Gucci Joy handbags. One is a leather patchwork detail with gold trim while the other is a sportier jungle themed print.
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